Making a business out of Apps

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Of course we're using Geolocation!

Who?

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@


Blog:

Agenda

Ads

AdSense

AdSense for Games

Why do a lot of people use ads

Asking for Money is hard?

<script type="text/javascript">
google_ad_client = "ca-pub-7942647235815627";
google_ad_slot = "5476977836";
google_ad_width = 336;
google_ad_height = 280;
</script>
<script type="text/javascript"
src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script>
    

Scripts are easy

Works very well for content

Payments

I don't want to use ads. What can I do?

Web Apps

Make a good service

Make it easy for users to sign-up

Use: Lazy Registration

Use: Transparent Registration

Use

Make it easy for user to buy

Try before you buy

In-app payments

5%

Simple Javascript API

Just start making money

function purchase(){
  ...
  goog.payments.inapp.buy({
    'jwt'     : generatedJwt,
    'success' : successHandler,
    'failure' : failureHandler
  });
}

Mobile

Bruno